CoralVue Inc. Introduces New Logo and Slogan

Slidell, LA – August 18, 2021 – CoralVue Inc. has officially introduced its new corporate logo and brand slogan to its online audience on August 16, 2021. The new logo and slogan launch signify CoralVue’s recommitment to its retail partners and hobbyists as their go-to source for premium aquarium products for generations to come.

CoralVue created the newly designed logo to honor the old and celebrate the new. The positioning of CoralVue’s iconic clownfish breaking through its enclosure, creating a “C” symbol, represents forward-thinking and innovation. The continued use of CoralVue’s blue and orange colors is a tribute to the company’s original promise dating back nearly twenty years of providing reliable products and exceptional support to help hobbyists create and maintain a healthy and thriving aquarium.

CoralVue’s slogan, “Different Vue. Same passion.” represents the company's new 2021 initiative of bringing the community together to help support one another. The initiative celebrates a community comprising of different backgrounds, genders, races, and more. The company believes these unique perspectives and openness to share experiences will make a powerful support system for aquarists of all skill levels. CoralVue recently launched its first phase of the initiative with a new Facebook Group called CoralVue C.A.R.E.S. Community group. For more information, visit https://www.facebook.com/groups/coralvuegroup/about.

“We want to take this time to assure hobbyists and our retail partners that CoralVue is here to stay regardless of changes in the industry,” said David D’Aquin, owner of CoralVue Inc. “We are in the process of moving to a 50,000 square-foot warehouse. With this added space, we plan to manufacture more products in-house, carry more top-performing brands, expand into freshwater aquarium products and grow our workforce to help with fulfillment and support.”

CoralVue also has plans to become a top industry resource for aquarists. Soon, CoralVue will add new customer support channels to help hobbyists with their product questions or issues. They will also refocus marketing efforts on CoralVue’s YouTube channel, [CVtv], and build an extensive library of updated how-to educational videos.

For questions related to the new logo or slogan, please reach out to [email protected].